TAMAR DAVIDOV



Projects

→  Lamington | Branding, Package Design
→  Atera | Branding, Motion, Marketing
→  The Machine Gaze | Book Design

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Lamington
Branding & Package design

2025Lamington is a vibrant, colorful, and joyful dessert brand built around creativity, curiosity, and a deep love for flavor. Inspired by the classic Australian treat of vanilla cake dipped in chocolate and coated in coconut, Lamington reimagines the traditional cube through modern and exciting interpretations.

At the heart of the brand is a playful process of deconstruction and reconstruction. Familiar desserts are taken apart and rebuilt into bold, unique, and unexpected creations. Behind the expressive and fun aesthetic lies a meticulous, almost scientific approach. Each recipe is developed with precision down to the gram.

The logo and visual identity emphasize this process through clear grid based structure. Clean geometric shapes and modular layouts visually echo the act of breaking down and rebuilding forms, translating the brand’s creative process into a clear and structured visual language.


© 2025 TAMAR DAVIDOVTHANKS FOR VISITING